Content Marketing For B2B, B2C Brands
Churning out fresh and engaging content on a regular basis can be a bit daunting, particularly so when you?re also trying to run a business. We at NextWorkz, take the fear out of the process. Our digital marketing and content writing team works closely with businesses to develop a clear content promotion strategy tailored to your business needs.
- Emotionally Target Your Audience
- Boost Customer Engagement
- Fast, Cost Effective Service at Low Price
How Content Marketing Helps Your Business
- Brand Awareness
- Website Traffic
- Client Engagement
- Leads and Conversion
- Media Visibility
Our Content Marketing Services List Includes
Blog Posts Creation
A blog can be one of the most important tools to educate and inform your audience and cultivate loyalty. We can help with research and development, planning an overall content strategy, and populating your content calendar with fresh and unique content, designed for both humans and search engines.
Infographics are becoming an important part of storytelling - helping you to make complex concepts simpler and garnering eyeballs. We can help you create effective infographics and illustrations that can be embedded on blogs and websites and drive action.
SEO Content Writing
As India's leading SEO agency, we know how to produce website content aimed at humans and for search engines alike.Website Content Writing. We can work with you to create product descriptions, value propositions, landing page copy, and other website copy - all designed to maximise readability and conversion.
We also create press releases for digital PR, which is compelling for readers and designed for maximum reach and promotion.
eBooks & White Papers
Push your visitors through the sales cycle with conversion content that demonstrates thought leadership and differentiates your brand. We don’t just start conversations; we nurture them by creating content that builds relationships and drives sales.
Case Studies & Website Copy
Attract visitors with landing pages written by our content experts and drive them down the funnel with social proof from case studies. We help you and your clients tell stories that underscore the value of your brand to your customers.
Newsletters & Email Copy
Execute on your email marketing strategy with our industry experts in the driver’s seat of your automation platform, and our creatives at the helm of your content development efforts. We help you leverage email marketing as part of your content marketing strategy to build and nurture leads and cultivate customer loyalty.
Our Content Marketing Cycle For Growing Brands
FREQUENTLY ASKED QUESTIONS
Content marketing is nothing but putting the best face of your company out there in the digital world, allowing prospective customers to understand who you are so that they want to do business with you. A good content marketer puts together stories about what makes your business special and unique, and how you add value to customer’s lives. And then makes sure those stories are seen by your target audience.
Today’s consumers aren’t very amenable to in-your-face ads and pushy sales techniques. They have become more discerning and reluctant to trust a brand from Day 1. That’s why companies need to use content marketing to position themselves as credible and trustworthy. But this isn’t just our intuition, the numbers back it up too. Content marketing actually generates 3 times more leads than outbound marketing and at 63% lesser cost.
To put it very broadly, any valuable information, conveyed by any medium, can be considered as content. When it comes to content marketing, the word content has a variety of meanings — from infographics to videos to blogs and even your website copy. Here’s a list of just some of the content we provide:
- Articles and listicles
- Blogs and websites
- SEO content
- Content marketing
- Website content
- Ebooks and white papers
- Social media content
- Marketing content
- Product descriptions
Content marketing works on two levels. On the one hand, credible content that adds value to users helps to distinguish your brand as reliable and trustworthy. As prospective customers consume content created by you (whether on your own channels or on other channels), they begin to think of your brand highly. This means that they are likely to choose you when they have to make a purchase decision.
At the same time, when you put SEO-friendly content out there on a regular basis, search engines like Google and Bing start ranking your content higher on the SERP(Search Engine Results Page). This means when a prospective customer has a related query, your content is likely to come up in the search results, directing the prospect towards your brand and website.
A major mistake many companies tend to make with content marketing is that they start executing first. A few blog posts here, an odd case study or two there — and then get frustrated when they don’t see results. The first step in effective content marketing is to understand your prospective customers and then build a comprehensive content marketing strategy around them.
There is no easy answer to this question. In general, long-form content is known to be better for building credibility and search engine rankings. Given customers’ dwindling attention spans, short-form content is often the better choice.
Whether you choose to go for short-form or long-form content depends entirely on the situation. If you sell high-end products or your audience is not very knowledgable about your products or services, or your sales cycle is long and complex, long-form content is a good idea. It includes things like whitepapers, ebooks, how-to guides, long blog posts, tutorials, etc.
On the other hand, if your products are inexpensive and the audience is fairly familiar with the products you sell, and you only need to communicate precise information to them, short-form content is great.
While there is no easy answer to this, at Justwords we follow certain key principles to make sure we’re creating content that touches a chord with prospective customers. These include:
Talking, not writing: We write like we’re talking to our target audience. No complex wordplay or long-winded sentences. We write like we talk, and make sure we get through to prospective customers.
Understanding buyer persona: Our content creators are experts at understanding the target audience. This helps them customize their writing to actually add value to customers’ lives and address their pain points directly.
In content marketing, consistency is one of the biggest keys to success. This means that when you start off, you will have to consistently create new content for a while. With time, however, you can repurpose your old content by updating it and making it more relevant. This makes it easier to post content consistently without having to create it from scratch.